Recent years have seen widespread interest in and call for a “science of magic” that learns from the psychological insights and methods of magicians. In just the last decade, renowned magicians, like Teller, Mac King, James Randi, and Apollo Robbins, have authored papers meant to be read not by magicians, but by scientists who study attention and perception. Although much of the work up until now has been one-sided (in that scientists are benefiting from magicians), the collaboration should be a two-way street. In his presentation, Dr. Barnhart will illustrate some of the ways that magicians can enhance their performances by integrating principles and discoveries from cognitive science.